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Service Provision Calls for Partners Instead of Parties
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2004 (English)In: Journal of Marketing, ISSN 0022-2429, Vol. 68, no 1, p. 20-21Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2004. Vol. 68, no 1, p. 20-21
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Business Administration
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Business Administration
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URN: urn:nbn:se:su:diva-59769OAI: oai:DiVA.org:su-59769DiVA, id: diva2:430812
Note

 Commentaries on "Evolving to a New Dominant Logic for Marketing".

Available from: 2011-07-12 Created: 2011-07-12 Last updated: 2022-02-24Bibliographically approved

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Gummesson, Evert

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