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Whither Services Marketing? In Search of a Paradigm and Fresh Perspectives
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2004 (English)In: Journal of Service Research, ISSN 1094-6705, E-ISSN 1552-7379, Vol. 7, no 1, 20-41 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2004. Vol. 7, no 1, 20-41 p.
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Business Administration
URN: urn:nbn:se:su:diva-59770DOI: 10.1177/1094670504266131OAI: diva2:430813
Available from: 2011-07-12 Created: 2011-07-12 Last updated: 2015-09-29Bibliographically approved

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