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Action research in marketing.
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2004 (English)In: European Journal of Marketing, ISSN 0309-0566, Vol. 38, no 3/4, 310-320 p.Article in journal (Refereed) Published
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2004. Vol. 38, no 3/4, 310-320 p.
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Business Administration
URN: urn:nbn:se:su:diva-59775DOI: 10.1108/03090560410518567OAI: diva2:430822
Available from: 2011-07-12 Created: 2011-07-12 Last updated: 2015-10-06Bibliographically approved

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