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Are Current Research Approaches in Marketing Leading Us Astray?
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2001 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 1, no 1, 27-48 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2001. Vol. 1, no 1, 27-48 p.
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Business Administration
URN: urn:nbn:se:su:diva-59819DOI: 10.1177/147059310100100102OAI: diva2:431047
Available from: 2011-07-14 Created: 2011-07-14 Last updated: 2015-10-26Bibliographically approved

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