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Many-to-many marketing: från one-to-one till many-to-many i nätverksekonomins marknadsföring : att se marknadsföringen genom nätverksglasögon
Stockholm University, Faculty of Social Sciences, School of Business.
2004 (Swedish)Book (Other academic)
Place, publisher, year, edition, pages
Malmö: Liber ekonomi , 2004. , 244 p.
, Bättre ledarskap, ISSN 99-0140014-7
Keyword [sv]
Marknadsföring, Sociala nätverk, Relationsmarknadsföring, Nätverksmarknadsföring
National Category
Business Administration
URN: urn:nbn:se:su:diva-59832ISBN: 91-47-07442-6OAI: diva2:431066
Available from: 2011-07-14 Created: 2011-07-14 Last updated: 2013-06-20Bibliographically approved

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ReferencesLink to record
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