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Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2002 (English)Book (Other academic)
Place, publisher, year, edition, pages
Oxford: Butterworth-Heinemann, 2002, 2. uppl.. , 350 p.
National Category
Business Administration
URN: urn:nbn:se:su:diva-59836ISBN: 0-7506-5407-4OAI: diva2:431072
Available from: 2011-07-14 Created: 2011-07-14 Last updated: 2013-06-17Bibliographically approved

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Gummesson, Evert
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