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Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2002 (English)Book (Other academic)
Place, publisher, year, edition, pages
Oxford: Butterworth-Heinemann, 2002, 2. uppl.. , 350 p.
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Business Administration
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URN: urn:nbn:se:su:diva-59836ISBN: 0-7506-5407-4 (print)OAI: oai:DiVA.org:su-59836DiVA: diva2:431072
Available from: 2011-07-14 Created: 2011-07-14 Last updated: 2013-06-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf