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Total relationsmarknadsföring: en systemsyn på den nya marknadsföringen
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2001 (Swedish)In: Palvelut ja asiakassuhteet markkinoinnin polttopisteessä / [ed] Raija Järvinen, Christian Grönroos, Helsinki: Kauppakaari , 2001, 144-163 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Helsinki: Kauppakaari , 2001. 144-163 p.
National Category
Business Administration
URN: urn:nbn:se:su:diva-59851ISBN: 952-14-0422-1OAI: diva2:431118
Available from: 2011-07-15 Created: 2011-07-15 Last updated: 2013-08-12Bibliographically approved

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Gummesson, Evert
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