Multiple Actors’ Value Co-creation: Re-thinking Interactions within S-D logic
(English)Manuscript (preprint) (Other academic)
In the S-D logic conceptualisation of value co-creation, much attention has been directed to actors’ resource integrations. However, little attention has been devoted to how companies consumers and other stakeholders interact and co-create value within multiple interactions. This study explores multiple actors’ creation of the football experience. Through a sociocultural perspective on value co-creation, actors’ resource integration is problematised as dependent on various interests, making actors both enabled and constrained in their co-creative interactive processes. Moreover, this study demonstrates that actors’ various, and often contradictory resource integrations and interactions are creative as they lead to new interpretations, meanings and values.
S-D logic, co-creation, interaction, resource integration
IdentifiersURN: urn:nbn:se:su:diva-63951OAI: oai:DiVA.org:su-63951DiVA: diva2:453688