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Fashion, The Internet and Users: Visual Identities in
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study focuses on the users’ virtual identities in Lookbook is a fashion web site that brings fashion fans, brands and the “looks” together. Besides, this study contributes to two points; first it shows a communication circle and how it works and second, it shows how a virtual community works to express the identities of users. People choose to wear some clothes, but their expression while carrying them is more important. By creating their own styles with their identities, users get satisfied and find a place to be with people like them. This place is a virtual community like

Place, publisher, year, edition, pages
2011. , 53 p.
Keyword [en]
Fashion, Internet
National Category
Media Studies
URN: urn:nbn:se:su:diva-63998OAI: diva2:454161
Humanities, Theology
Available from: 2011-11-16 Created: 2011-11-06 Last updated: 2011-11-16Bibliographically approved

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