Fashion, The Internet and Users: Visual Identities in www.lookbook.nu
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This study focuses on the users’ virtual identities in www.lookbook.nu. Lookbook is a fashion web site that brings fashion fans, brands and the “looks” together. Besides, this study contributes to two points; first it shows a communication circle and how it works and second, it shows how a virtual community works to express the identities of users. People choose to wear some clothes, but their expression while carrying them is more important. By creating their own styles with their identities, users get satisfied and find a place to be with people like them. This place is a virtual community like lookbook.nu.
Place, publisher, year, edition, pages
2011. , 53 p.
IdentifiersURN: urn:nbn:se:su:diva-63998OAI: oai:DiVA.org:su-63998DiVA: diva2:454161