Business the IKEA way: How business regulates language in a globalised world
2011 (English)In: The Linguist : journal of the Institute of Linguists, ISSN 0268-5965, Vol. 50, no 5, 14-15 p.Article in journal (Other (popular science, discussion, etc.)) Published
Regulating language use is not the sole domain of countries or states. Large private companies can also be involved in making language policy. One way they do this is through formal or informal guidelines on how staff use language with one another and with customers. This article focuses on one such multinational company, IKEA, and how its promotion of informal address practices on its local websites, can be viewed as a means of building a global company identity while at the same time negotiating diversity at the local level.
Place, publisher, year, edition, pages
2011. Vol. 50, no 5, 14-15 p.
language policy, multinational companies, globalisation, localisation, identity, address terms, informal language
General Language Studies and Linguistics
Research subject Linguistics
IdentifiersURN: urn:nbn:se:su:diva-64190OAI: oai:DiVA.org:su-64190DiVA: diva2:456316