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Face to face makes a difference: Recommendation Practices of Users of Mobile Services
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
Tampere University of Technology, , .
2011 (English)In: UbiComp2011, Beijing, China: ACM Press , 2011Conference paper (Other academic)
Abstract [en]

The mobile app stores and markets provide companies, independent developers and researchers alike with possibilities to distribute innovative designs for mobile devices on a global scale. However, reaching a large numbers of users does not in itself ensure a large number of users adopting the mobile application or service. Large-scale adoption depends on additional factors such as novelty in service design, ease of use, enjoyable interaction, built-in mechanisms for further distribution of the mobile service as well as the practice of word-of-mouth recommendations. In this position paper we present the background and preliminary findings from a study aimed at investigating the motivations and practices by which users recommend mobile apps and services among their acquaintances. We discuss our perspective on distribution of mobile applications and services on a large scale and end this paper by suggesting questions for discussion and future research.

Place, publisher, year, edition, pages
Beijing, China: ACM Press , 2011.
Keyword [en]
App stores, viral marketing, distribution, recommendations, practices
National Category
Information Systems
Research subject
Man-Machine-Interaction (MMI)
URN: urn:nbn:se:su:diva-67132OAI: diva2:469556
Available from: 2011-12-26 Created: 2011-12-26

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