Mobile 2.0 - The Future of Mobile Apps: Mashing It Up and Getting It Out There!
2011 (English)Other (Other (popular science, discussion, etc.))
What makes for a successful mobile app? What are the business models for the emerging mobile eco-system? How do companies and researchers develop, launch and evaluate services for large numbers of users, potentially in the millions? And what is it that people actually *do* when they use the new crop of context-aware and location-based services? At the Mobile Life Centre in Sweden, academia and industry are working side by side to explore these issues. This panel will report on techniques to create, distribute and evaluate mobile services based on developing mobile web standards, such as HTML 5, and how to combine and "mash up" existing services with the new capabilities of modern smartphones. We will give an insight into methods for grounding new service concepts in real-world practices, and illustrate with examples of studies of commercial services such as Foursquare and Gowalla. We also report from inquiries into current industry practices, such as an analysis of the actors in the ecosystem; understanding how users are appropriating new services; studies of the strategies employed by mobile start-ups to reach critical mass; and experience of performing "research in the large" with big user groups. The presenters come from universities and research institutes as well as industry labs, and have extensive experience in working on practical and real-world issues in cutting-edge mobile domains. Finally, in a concluding panel discussion, we invite the audience to share and discuss their experiences to paint a picture of the future of the mobile app world - Mobile 2.0.
Place, publisher, year, edition, pages
Research subject Man-Machine-Interaction (MMI)
IdentifiersURN: urn:nbn:se:su:diva-67157OAI: oai:DiVA.org:su-67157DiVA: diva2:469579
An Accepted Panel Submission to the 4th ACM SIGGRAPH Asia Conference and Exhibition on Computer Graphics and Interactive Techniques, Hong Kong, China (2011)2011-12-262011-12-26