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Dove in Russia: the Role of Culture in Advertising Success
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2011 (English)In: Marketing Management:  A Cultural Perspective / [ed] Lisa Penaloza, Nil Toulouse and Luca Visconti, London: Routledge, 2011Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Routledge, 2011.
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Business Administration
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Business Administration
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URN: urn:nbn:se:su:diva-67327OAI: oai:DiVA.org:su-67327DiVA: diva2:470037
Available from: 2011-12-28 Created: 2011-12-28 Last updated: 2012-01-13Bibliographically approved

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CiteExportLink to record
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