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2B or not 2B: That is the question
Stockholm University, Faculty of Social Sciences, School of Business.
2011 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 40, no 2, 190-192 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2011. Vol. 40, no 2, 190-192 p.
Keyword [en]
Practice and theory generation, Service-dominant (S-D) logic Complexity, Many-to-many marketing, Network and systems theory
National Category
Business Administration
URN: urn:nbn:se:su:diva-67469DOI: 10.1016/j.indmarman.2010.06.028ISI: 000288529400005OAI: diva2:470684
authorCount :1Available from: 2011-12-29 Created: 2011-12-28 Last updated: 2011-12-29Bibliographically approved

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ReferencesLink to record
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