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HIDDEN MEDIA The mobile phone in an Iranian cultural context with a focus on Bluetooth messaging
Stockholm University, Faculty of Humanities, Department of Journalism, Media and Communication (JMK).
2010 (English)In: Information, Communication and Society, ISSN 1369-118X, E-ISSN 1468-4462, Vol. 13, no 8, 1172-1190 p.Article in journal (Refereed) Published
Abstract [en]

Exchanging Bluetooth messages via mobile phones, in a short period of time, have become a popular way of communication among the Iranian youth. A quick look at the content of Bluetooth messages shows that they vary from pure entertaining videos to serious religious or political audio files, or even pornographic images. However, Bluetooth messaging in this research is considered as a medium of interpersonal communication, which serves several functions for youngsters. Approximately 120 young people between the age of 17 and 30 living in different areas of Tehran were surveyed regarding their consumption of this technology, their attitude towards it and their gender-based behaviours in using the technology. The results show that Bluetooth is a leisure technology which is seen both as a threat to, and promise for, youth in the society. It helps young people get access to different contents, express their needs and represent their own culture.

Place, publisher, year, edition, pages
2010. Vol. 13, no 8, 1172-1190 p.
Keyword [en]
mobile technology, youth, Bluetooth messaging, identity, social networking
National Category
Humanities Social Sciences
URN: urn:nbn:se:su:diva-68179DOI: 10.1080/13691181003639874ISI: 000288986400005OAI: diva2:472187
authorCount :1Available from: 2012-01-03 Created: 2012-01-03 Last updated: 2012-01-03Bibliographically approved

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