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Rationales for direct and indirect marketing channels in a branded society
Stockholm University, Faculty of Social Sciences, School of Business.
2011 (English)In: Brands & branding- contemporary theories and practices, 2011, 1-28 p.Conference paper (Other academic)
Place, publisher, year, edition, pages
2011. 1-28 p.
Keyword [en]
marketing channels, distribution channels, indirect channels, direct channels, branded society
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-69387OAI: diva2:476525
Nordic Academy of Management 2011
Available from: 2012-01-12 Created: 2012-01-12 Last updated: 2012-01-13Bibliographically approved

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Parment, Anders
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ReferencesLink to record
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