Rationales for direct and indirect marketing channels in a branded society
2011 (English)In: Brands & branding- contemporary theories and practices, 2011, 1-28 p.Conference paper (Other academic)
Place, publisher, year, edition, pages
2011. 1-28 p.
marketing channels, distribution channels, indirect channels, direct channels, branded society
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-69387OAI: oai:DiVA.org:su-69387DiVA: diva2:476525
Nordic Academy of Management 2011