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Country-of-origin Effects on Brand Equity: Accounting for Valence of Association
Stockholm University, Faculty of Social Sciences, School of Business.
2011 (English)In: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experience, 2011Conference paper (Refereed)
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Business Administration
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Business Administration
URN: urn:nbn:se:su:diva-69938OAI: diva2:478134
7th Global Brand Conference of the Academy of Marketing‘s Brand, Corporate Identity and Reputation SIG
Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-02-24Bibliographically approved

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Andéhn, Mikael
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