Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Country-of-origin Effects on Brand Equity: Accounting for Valence of Association
Stockholm University, Faculty of Social Sciences, School of Business.
2011 (English)In: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experience, 2011Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-69938OAI: oai:DiVA.org:su-69938DiVA: diva2:478134
Conference
7th Global Brand Conference of the Academy of Marketing‘s Brand, Corporate Identity and Reputation SIG
Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-02-24Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Andéhn, Mikael
By organisation
School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 301 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf