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Stockholm University, Faculty of Social Sciences, School of Business.
2011 (English)In: 7th Global Brand Conferance AMBRAND SIG: Exploring, Creating New Realities and Fresh Persectives on Multi-Sensory Experiences / [ed] Academy of Marketing, 2011Conference paper (Refereed)
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Business Administration
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Business Administration
URN: urn:nbn:se:su:diva-69993OAI: diva2:478481
Available from: 2012-01-16 Created: 2012-01-16 Last updated: 2012-01-20Bibliographically approved

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Lucarelli, Andrea
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