Change search
ReferencesLink to record
Permanent link

Direct link
Enabling co-creation of e-services through virtual worlds
Stockholm University, Faculty of Social Sciences, School of Business, Management & Organisation.
2011 (English)Conference paper (Refereed)
Abstract [en]

The recent penetration of the internet has provided a fertile ground for the rapid rise of e-services, and as a result, the e-services market is by its nature global and highly competitive. One of the keys to success is to anticipate and fulfil user needs through the constant development of new offerings. However, innovation is complex and characterized by a high failure rate - especially when customers have a diverse set of needs due to their being spread across the globe. Both theory and practice therefore recommend collaborating with users during the innovation process to overcome this challenge. Of interest is that recent developments within virtual worlds or the immersive internet offer unprecedented opportunities for firms to tap into the innovative potential of consumers and consumer communities for new service creation. Inspired by these opportunities and drawing upon theories of co-creation, our aim is to shed light on the opportunities and challenges that virtual worlds offer to support co-creation processes for e-services innovation. Using a design research approach, we developed a user-driven service innovation workshop within the virtual world of Second Life. We collaborated with the e-tourism start up called Travel for change, which develops an international web community for volunteer travellers who aim make a positive impact on underprivileged communities around the world. We discuss the setup of the research setting to highlight the opportunities presented by virtual worlds for organizations aiming to develop new services with customers during virtual co-creation workshops.

Place, publisher, year, edition, pages
Keyword [en]
co-creation, service innovation, e-services, virtual worlds, new ventures, entrepreneurship
National Category
Business Administration
URN: urn:nbn:se:su:diva-70395OAI: diva2:481047
ENTER 2011 Conference
Available from: 2012-03-23 Created: 2012-01-20 Last updated: 2012-03-23Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Giovacchini, Elia
By organisation
Management & Organisation
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 75 hits
ReferencesLink to record
Permanent link

Direct link