Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Servitization as Strategic Flexibility: Insights from an Exploratory Study
Stockholm University, Faculty of Social Sciences, School of Business, Marketing. (HITS)
Stockholm University, Faculty of Social Sciences, School of Business, Marketing. (HITS)
2011 (English)In: Track 1: Perspectives on Service Research, 2011Conference paper, Published paper (Refereed)
Abstract [en]

Responding to significant market changes, many industrial companies have been pursuing the strategy of ‘servitization’, i.e. transition from selling products to selling an integrated products and service offering that delivers value in use. Once undergone the first step in the process of servitization by adding simple after-sales service to their goods, the company can continue the transition towards more complex solutions.A fundamental premise of this paper is that service transition is regarded as an example of strategic flexibility in practice. However, in spite of the abundant literature on servitization, it remains largely disconnected from the literature on flexibility. The purpose of this paper is thus to explore the industrial companies’ transition towards services as strategic flexibility in practice and to expand the field of industrial service research by infusing ideas from another discipline. The parallels are drawn between strategic challenges of servitization and certain aspects of strategic flexibility, such as sources, antecedents, and market-focused strategic flexibility. A qualitative empirical study is presented, testing the propositions developed from the merge of the concepts. The paper thus opens new dimensions to understanding of the concept of servitization.

Place, publisher, year, edition, pages
2011.
Keyword [en]
servitization, strategic flexibility
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-71097OAI: oai:DiVA.org:su-71097DiVA: diva2:483828
Conference
Nordic Academy of Management Conference 2011, Stockholm, August 22-24, 2011
Available from: 2012-01-26 Created: 2012-01-26 Last updated: 2012-02-10Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Brozovic, DaniloNordin, Fredrik
By organisation
Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 264 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf