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"Zones-in-Between": The creation of a new fashion praxis
Stockholm University, Faculty of Humanities, Centre for Fashion Studies.
2011 (English)In: Art Monthly Australian, ISSN 1033-4025, Vol. 242, 67-70 p.Article in journal (Refereed) Published
Abstract [en]

The catalogue of Yohji Yamamoto's autumn/winter '86-'87 collection portrayed the Italian painter Luciano Castelli wearing Yamamoto's creations while painting his own works. Angelo Figus's autumn/winter '02-03 invitation took the shape of a vinyl whereas Maison Martin Margiela's invitations took the shape of a dish or a calender. Prada's press releases for spring/summer '92 were written by the visionary fashion writer Anna Piaggi while Bernhard Willhelm's spring/summer '03 press release appears in the form of a poem. All these examples are only a few of the infinite variations that are continually materialised in fashion communication materials. A constant citationism, the use of extravagant materials, and collaborations with artists, writers and graphic designers are more than occasional events, and they have become a consolidated practice in fashion communication. But what are these objects representing? Are they merely fashion communication devices which use some artistic practices to raise designers' agency? Indeed, a fruitful interpretation of these materials' ontology might address these practices to the construction of fashion designers' agency. This praxis usually involves a dissolution of the commercial attitude of these communicational materials, focusing on their symbolic character in order to direct the social perception of the fashion designer as an artist.

Place, publisher, year, edition, pages
2011. Vol. 242, 67-70 p.
Keyword [en]
contemporary fashion, fashion design, fashion ephemera
National Category
URN: urn:nbn:se:su:diva-71446OAI: diva2:484919
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2015-09-24Bibliographically approved

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Pecorari, Marco
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