Change search
ReferencesLink to record
Permanent link

Direct link
Walking a tightrope between artistry and entrepreneurship: the stories of Hotel Woodpecker, Otter Inn and Luna Resort
Mälardalen University, Västerås, Sweden. (Management and Organisation)
Mälardalen University, Västerås, Sweden.
Mälardalen University, Västerås, Sweden.
2007 (English)In: Journal of Enterprising Communities: People and Places in the Global Economy, ISSN 1750-6204, Vol. 1, no 3, 268-284 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to challenge a traditional image of the content of entrepreneurship, which is associated with creativity, identity and discovery recognition. Design/methodology/approach – A narrative approach is used in telling the story about the artist/entrepreneur Mikael Genberg. The story is based on interviews, newspaper material and observations. Taking this story as the point of departure, an alternative image of entrepreneurship is suggested.

Findings – First, from a traditional Schumpeterian perspective Genberg could be portrayed as a good example of a hero entrepreneur, an archetype of the creative artist/entrepreneur. Instead Genberg in this paper is described in terms of a creative imitator. Second, the Schumpeterian “hero entrepreneur” is associated with a fixed and strong identity. This picture is challenged and replaced by a demonstration of how double or multiple identities are used in legitimizing work which is argued to be more illustrative to the content of entrepreneurship than finding the true identity of the hero entrepreneur. Third, discovery recognition from a traditional perspective is attributed to the individual, while in this case opportunity creation signifies the process of making discoveries collectively shared.

Research limitations/implications – This study is exploratory and based on a single case, while the results cannot be taken as generalizations. Instead an alternative understanding of the content of entrepreneurship is illustrated. Originality/value – The value of this study is the demonstration of an alternative image of the content of entrepreneurship.

Keywords Entrepreneurship, Creative thinking

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2007. Vol. 1, no 3, 268-284 p.
Keyword [en]
artistry, entrepreneurship
National Category
Business Administration
URN: urn:nbn:se:su:diva-71776DOI: 10.1108/17506200710779567OAI: diva2:485712
Available from: 2012-01-29 Created: 2012-01-29 Last updated: 2015-09-02Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Berglund, Karin
In the same journal
Journal of Enterprising Communities: People and Places in the Global Economy
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 32 hits
ReferencesLink to record
Permanent link

Direct link