Fashioning The Fashion Princess: Mediation - Transformation - Stardom
2012 (English)In: Journal of Aesthetics and Culture, ISSN 2000-4214, Vol. 4Article in journal (Refereed) Published
Is she looking as royal as can be? Dressing the part of a princess? Popular media texts, such as magazines completely devoted to celebrity matters, dealing with reports on who is wearing what at which occasion, provide the empirical outset for this textual study on the representations of the Scandinavian princesses of today: Mary (Denmark), Mette-Marit (Norway), Victoria (Sweden) and Madeleine (Sweden). In this article the princesses are, on a theoretical level, considered stars with their own images, images constructed in a similar way as film stars, with fashion and appearance as the focal point. In popular media texts, such as the Swedish woman’s magazine Svensk Damtidning, the styles of the princesses are scrutinised, compared and evaluated. These mappings are in this way further examined, and the topics surrounding the representations are surveyed. The themes selected for supplementary examination are personal style and Cinderella narrative, as they emerge as intimately interrelated with fashion. The epithet princess, in the sense ‘‘what a princess ought to look like’’, is given in terms of aestheticised appearance: body, fashion and personal style, is thus discussed and theorised throughout the article. Hence, the purpose of this article is to examine the roll of dress and the matter of appearance concerning the representations of the Scandinavian princesses, relating to the themes of style and consumption, as well as the transformation narratives. How are these royal styles constructed, on a designer level as well on a thematic level?
Place, publisher, year, edition, pages
2012. Vol. 4
film stars, princesses, fashion, style, royals, magazines, Cinderella
Research subject Cinema Studies; Communication Studies
IdentifiersURN: urn:nbn:se:su:diva-74472OAI: oai:DiVA.org:su-74472DiVA: diva2:509629