ManyEUmember states are currently rethinking their gambling laws and policies to adapt toEuropean lawand to take into account increased technological possibilities for the gamblingindustry and increased competition on national gambling markets. Some of the countrieshave responded to the newsituation by giving up or remarkablyweakening theirmonopolies,but other countries have, on the contrary, reformed their monopoly systems to strengthenthem to meet the new challenges. This article analyses gambling policy reforms in Finlandand Sweden, where the liberalisation trend has been contested to safeguard the monopolysystems. The main means have been an increased focus on gambling-related problems andemphasis on the responsible nature and particular capability of monopoly-based systemsto tackle these problems. This has made it possible not only to keep the monopoly systemintact but also to expand its field of activities to the Internet as a responsible measure.