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“Don’t expect me to repair in four years what you have destroyed in four hundred years”: On the ethos in (inter)action of Lula and Alckmin in an election TV debate
Stockholm University, Faculty of Humanities, Department of Spanish, Portuguese and Latin American Studies, Portuguese.
2012 (English)In: Stockholm Review of Latin American Studies, ISSN 1654-0204, Vol. 8, 83-99 p.Article in journal (Refereed) Published
Abstract [pt]

Este artigo analisa as estratégias discursivas usadas pelos candidatos Inácio Lula da Silva e Geraldo Alckmin no primeiro debate televisivo do segundo turno das eleições presidenciais brasileiras de 2006 que foi o primeiro debate televisivo na história do Brasil, onde um presidente no cargo e candidato a re-eleição (Lula) debate com um candidato da oposição (Alckmin). No foco deste artigo estão as estratégias discursivas com as quais os candidatos procuram criar uma imagem positiva de si mesmo (ethos discursivo). Mostrar-se-á que as divisões sociais na sociedade brasileira, que têm suas raízes no passado colonial, continuam possuindo mesmo duzentos anos depois da independência, uma relevância forte para a construção do ethos discursivo.Palavras-chave: comunicação

Abstract [en]

This paper analyzes the discursive strategies employed by Inácio Lula da Silva and Geraldo Alckmin during the first presidential election TV debate in Brazilian history between a president in office (Lula) and an opposition candidate (Alckmin) in 2006. Special attention is paid to those discursive strategies which were used by the candidates in their attempts to create a positive image of themselves (i.e., the discursive ethos). The paper shows that the social divisions in Brazilian society, which are rooted in the colonial period, are extremely relevant for the construction of the discursive ethos despite nearly two hundred years of Brazilian independence.

Place, publisher, year, edition, pages
Stockholm: Institute of Latin American Studies, Stockholm University , 2012. Vol. 8, 83-99 p.
Keyword [en]
political communication, discourse analysis, discursive ethos, TV debates in Brazil, the 2006 Lula-Alckmin presidential elections debate
Keyword [pt]
comunicação política, análise de discurso, ethos discursivo, debates televisivos no Brasil, debate Lula – Alckmin das eleições presidenciais de 2006
Keyword [de]
Politische Kommunikation, Diskursanalyse, diskursives Ethos, Wahldebatten, Fernsehwahldebatten, Debatte Alckmin - Lula 2006
National Category
Specific Languages History Media and Communications Political Science
Research subject
URN: urn:nbn:se:su:diva-76813OAI: diva2:527137
Available from: 2012-09-28 Created: 2012-05-17 Last updated: 2012-09-28Bibliographically approved

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