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City Branding as Colonization of the Lifeworld: Analysing the branding process in Hamburg from a critical perspective
Stockholm University, Faculty of Social Sciences, School of Business, Management & Organisation.
2011 (English)Conference paper, Presentation (Refereed)
Place, publisher, year, edition, pages
Keyword [en]
city branding, corporate branding, persuasive power, colonization of the lifeworld, différend, Hamburg
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-77232OAI: diva2:530619
21st NFF Conference, Stockholm, August 20-24, 2011
Available from: 2012-06-04 Created: 2012-06-04 Last updated: 2012-06-04

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ReferencesLink to record
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