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City Branding as Colonization of the Lifeworld: Analysing the branding process in Hamburg from a critical perspective
Stockholm University, Faculty of Social Sciences, School of Business, Management & Organisation.
2011 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2011.
Keyword [en]
city branding, corporate branding, persuasive power, colonization of the lifeworld, différend, Hamburg
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-77232OAI: oai:DiVA.org:su-77232DiVA: diva2:530619
Conference
21st NFF Conference, Stockholm, August 20-24, 2011
Available from: 2012-06-04 Created: 2012-06-04 Last updated: 2012-06-04

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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