Trivial Attributes as Taste Enhancers: The Case of Strong and Weak Brand Berry Liquorice Pastilles
2010 (English)In: , 2010Conference paper (Refereed)
In this study, we find that the addition of trivial attributes can improve product taste, brand attitude, and purchase intention. That trivial attributes had significant influence on product taste, important in all food and beverage categories, adds to the complexity of sensory perception. In an experiment with berry liquorice pastilles, the effects of trivial attributes seem to be stronger if pastilles taste “intrinsically” bad and if they are introduced under a well-known brand. However, the addition of trivial attributes also have positive effects for an unknown (fictitious) brand.
Place, publisher, year, edition, pages
Advertising effects, trivial attributes, taste
IdentifiersURN: urn:nbn:se:su:diva-77450OAI: oai:DiVA.org:su-77450DiVA: diva2:532811
The 9th International Conference on Research in Advertising (ICORIA)