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Trivial Attributes as Taste Enhancers: The Case of Strong and Weak Brand Berry Liquorice Pastilles
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2010 (English)In:  , 2010Conference paper, Published paper (Refereed)
Abstract [en]

In this study, we find that the addition of trivial attributes can improve product taste, brand attitude, and purchase intention. That trivial attributes had significant influence on product taste, important in all food and beverage categories, adds to the complexity of sensory perception. In an experiment with berry liquorice pastilles, the effects of trivial attributes seem to be stronger if  pastilles taste “intrinsically” bad and if they are introduced under a well-known brand. However, the addition of trivial attributes also have positive effects for an unknown (fictitious) brand.

Place, publisher, year, edition, pages
2010.
Keyword [en]
Advertising effects, trivial attributes, taste
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-77450OAI: oai:DiVA.org:su-77450DiVA: diva2:532811
Conference
The 9th International Conference on Research in Advertising (ICORIA)
Available from: 2012-06-12 Created: 2012-06-12

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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