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Material Values, Valued Possessions, and Their Use: A Study of Schoolchildren Age Nine to Fifteen
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2007 (English)Conference paper (Refereed)
Abstract [en]

This paper reports a study of material values, other values, and possessions in young consumers. As in adults, according to definition, material values in schoolchildren are associated with valuing more, and more expensive things. High- materialism children also value publicly consumed and status-oriented things more than low-materialism children. However, in contrast to adults, high-materialism children do not value things associated with other people (e.g., photos) less than low-materialism children. In all, they value interpersonal relations as much, or more, than low-materialism children. In fact, many possessions high-materialism children value more can be used in interpersonal relations, and are perhaps therefore valued.

Place, publisher, year, edition, pages
Keyword [en]
Children, adults, material values, possessions
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-77463OAI: diva2:532832
Nordic Academy of Management (NFF) 2007
Available from: 2012-06-12 Created: 2012-06-12 Last updated: 2012-06-20Bibliographically approved

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Hjalmarson, Hanna
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Department of Advertising and Public Relations
Business Administration

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ReferencesLink to record
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