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Public Service Television and Young Audiences in Germany and Sweden: An Explorative Study About Young Audiences’ Opinion about and Use of Television and Public Service Broadcasting
Stockholm University, Faculty of Humanities, Department of Media Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In the Swedish and German media landscapes public service broadcasters are well-established. Young people however prefer private channels which leads to a legitimization problem for the public service broadcasters because they do not reach the whole population. When airing popular programmes on the other hand, they are criticized for not being distinguishable from commercial competitors. This problem is intensifying by current technological developments and the need to redefine public service broadcasting. This study investigates the young audiences’ use of and opinion about public service broadcasters against the social and technological background of their media use. Therefore semi-structured interviews were carrying out with Swedish and German adolescents. The findings suggest that even though differences in the two countries’ public service channels are obvious, the young people’s opinion about them are quite similar; they appreciate the high quality news and information programmes but hardly connect the public service channels to entertainment which is the kind of programming they are most interested in and therefore they do not necessarily belong to the young people’s media repertoires. The study illustrates the public service broadcasters’ need to adjust their content more to the audiences’ desires and to more explicitly take young people into account while at the same time sticking to their core competences of high quality informative programmes.

Place, publisher, year, edition, pages
2012. , 74 p.
Keyword [en]
Public Service Broadcasting, Television, Adolescents, Sweden, Germany
National Category
Media and Communications
URN: urn:nbn:se:su:diva-77674OAI: diva2:534765
Humanities, Theology
Available from: 2012-07-16 Created: 2012-06-18 Last updated: 2012-07-16Bibliographically approved

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