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Studie av målgruppen män 25-40 med fokus på deras sociala medievanor.: - via halvstrukturerade kvalitativa informantintervjuer.
Stockholm University, Faculty of Humanities, Department of Media Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The subject of this essay is the target audience consisting of males in the ages of 25-40 living inStockholm with academic background. The main subject is to describe the target audience in awider perspective and to look at their social media habits and see if there are any differencesbetween the younger and older half of the target audience and to compare the results with theoryabout generation x and y. The split of the target group is made in the middle of the target age rangeso the two subgroups consists of informants in the age of 25-32 and 33-40. The study will beconducted through semistructured qualitative interviews. The aim of the study is to see if there areany differences in social media habits and some basic values between the two subgroups.

Place, publisher, year, edition, pages
2012. , 34 p.
Keyword [sv]
sociala medier, målgrupp, generationsteori
National Category
Other Social Sciences not elsewhere specified
URN: urn:nbn:se:su:diva-77756OAI: diva2:535867
Humanities, Theology
Available from: 2012-07-06 Created: 2012-06-20 Last updated: 2012-07-06Bibliographically approved

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