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Beautiful, Happy and with a Heart of Gold Sara Gay Model Girl : A Fashion Role Model In Four Girls’ Series Books from 1961
Stockholm University, Faculty of Humanities, Centre for Fashion Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The fashion model is a highly visible presence within contemporary culture. Yet little is known regarding the historical development of the model within broader cultural life, from her walk to her demeanour. Whilst scholars such as Caroline Evans are currently assessing the rise of the model within the terms of turn of the century avant-gardism, this thesis will focus on the role of the fashion model (as ‘mannequin’) in the literature of the post-war period. It will be a case study of a series of four novels written by Janey Scott regarding “Sara Gay Model Girl” published in 1961.

Fashion shows, magazines, television programmes, websites: the fashion model is represented wherever fashion imagery is present. The model is a presence in everyday life through the media, reaching a wide audience of all ages, not least because of the global toy industry. Reality television shows such as Top Model (broadcast in over 120 countries), Project Runway and Toddlers & Tiaras are only three examples of programmes being broadcast to a worldwide audience. A small (changing) elite group of models are also part of a global commercial celebrity culture, keeping track of their whereabouts both on and off the catwalk.The fashion model profession has a more than one hundred year long history. There is now ethnographic work that has been conducted on the mannequin (Entwistle). This thesis investigates a specific case, how the mannequin was represented as a role model in literature fifty years ago. This was a key period in world culture in terms of the rise of film, television and popular media representations. The teenager was well established as a type by the 1950s. How was the mannequin established as a new role model for girls in the 1960s?

Place, publisher, year, edition, pages
2012. , 63 p.
Keyword [en]
Fashion, models (persons), mannequins, girl studies, girls’ series books, feminism
Keyword [sv]
mode, modeller (personer), mannekänger, flickböcker, feminism
National Category
URN: urn:nbn:se:su:diva-77697OAI: diva2:536604
2012-06-05, D837, Stockholm, 16:15 (English)
Humanities, Theology
Available from: 2012-07-06 Created: 2012-06-19 Last updated: 2012-07-06Bibliographically approved

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