Young or youthful: the Scout Movement and youth discourses
2012 (English)In: Leisure/Loisir, ISSN 1492-7713, Vol. 36, no 1, 53-64 p.Article in journal (Refereed) Published
The aim of this article is to explore the discourses surrounding the contemporary Swedish Scout Movement and young people. The method is based on discourse analysis. Newspaper articles about, and leaflets from, the movement from 2007 to 2009 were analyzed. The findings suggest that scouts are described as well-behaved, decent, sinful, “geeky,” young or youthful. The leaflets demonstrate that the organization wants to promote itself as youthful. It has trouble recruiting young people and tries to change its image by borrowing symbols from other youth cultures. Paradoxically, this approach leads to a conclusion that the Scout Movement's youth are not seen as youthful by their own organization. They cannot signal youthfulness by themselves.
Place, publisher, year, edition, pages
Taylor & Francis Group, 2012. Vol. 36, no 1, 53-64 p.
youth, scouting, media, discourse
Other Social Sciences
Research subject Child and Youth Science
IdentifiersURN: urn:nbn:se:su:diva-78796DOI: 10.1080/14927713.2012.701953OAI: oai:DiVA.org:su-78796DiVA: diva2:544042