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The Negative Effects Of Sponsoring a Rival Team
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2011 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80050OAI: oai:DiVA.org:su-80050DiVA: diva2:552011
Conference
Association for Consumer Research (ACR) 2011 Asia-Pacific Conference, Beijing, China
Available from: 2012-09-12 Created: 2012-09-12

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf