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An Exploratory Study of Negative Brand Effects of Sponsorships
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2011 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80052OAI: oai:DiVA.org:su-80052DiVA, id: diva2:552016
Conference
European Advertising Academy (ICORIA Conference), Berlin, Germany
Available from: 2012-09-12 Created: 2012-09-12 Last updated: 2012-09-12

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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More languages
Output format
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