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An Exploratory Study of Negative Brand Effects of Sponsorships
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2011 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80052OAI: oai:DiVA.org:su-80052DiVA: diva2:552016
Conference
European Advertising Academy (ICORIA Conference), Berlin, Germany
Available from: 2012-09-12 Created: 2012-09-12 Last updated: 2012-09-12

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf