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Does Verbal Anchoring Improve the Brand Communication Effects of Ads with Pictorial Metaphors?
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2010 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80054OAI: oai:DiVA.org:su-80054DiVA, id: diva2:552022
Conference
European Advertising Academy (ICORIA Conference), Madrid, Spain
Available from: 2012-09-12 Created: 2012-09-12

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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More languages
Output format
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