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Do We Need Additional Dependent Variables in Advertising Research?
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2009 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2009.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80056OAI: oai:DiVA.org:su-80056DiVA, id: diva2:552027
Conference
European Advertising Academy (ICORIA Conference), Klagenfurt, Austria
Available from: 2012-09-12 Created: 2012-09-12 Last updated: 2022-02-24

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Bergkvist, Lars

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CiteExportLink to record
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