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The Importance of Choosing “One Good Item” for Single-Item Measures and for the Components of Multiple-Item Measures
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2009 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2009.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-80058OAI: oai:DiVA.org:su-80058DiVA, id: diva2:552028
Conference
European Marketing Academy (EMAC), Nantes, France
Available from: 2012-09-12 Created: 2012-09-12

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
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Output format
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