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Effects of Green Seals of Approval on Brand Perceptions
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2012 (English)In: Advances in Advertising Research (Vol. 3): Current Insights and Future Trends / [ed] Martin Eisend, Tobias Langner, Shintaro Okazaki, Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, 2012, 81-92 p.Chapter in book (Refereed)
Abstract [en]

There is a fair amount of research on green consumption and some research specifically focused on green seals of approval (hereafter referred to as green seals). For example, there are studies on the general communication effects of green seals (D’Souza et al., 2006; D’Souza et al., 2007), their appropriateness for specific product categories (Montoro-Rios et al., 2006; Montoro-Rios et al., 2008) and their origin, standards and classification (Horne, 2009).

Place, publisher, year, edition, pages
Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, 2012. 81-92 p.
Series
European Advertising Academy
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:su:diva-80222DOI: 10.1007/978-3-8349-4291-3_7ISBN: 978-3-8349-4290-6 (print)ISBN: 978-3-8349-4291-3 (print)OAI: oai:DiVA.org:su-80222DiVA: diva2:552665
Available from: 2012-09-14 Created: 2012-09-14 Last updated: 2016-02-24Bibliographically approved

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