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Unraveling the complexity of "city brand equity": a three-dimensional framework
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2012 (English)In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343, Vol. 5, no 3, 231-252 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.

Design/methodology/approach – The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.

Findings – City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the socio-political and economical aspects.

Research limitations/implications – The study is based only on published English articles in the last 20 years.

Originality/value – The present paper suggests a framework that is based on the individualization of diverse city brand elements and the relations those have with the reported impact and the methodologies applied to reach this purpose. The framework can be used for both analyzing city brand equity research and practices. The paper contributes to the emerging field of city branding by offering a city brand equity framework that goes beyond the previous attempt in its interdisciplinary breath.

Place, publisher, year, edition, pages
2012. Vol. 5, no 3, 231-252 p.
Keyword [en]
Brand equity, Brands, City brands, Equity, Evaluation, Impact, Interdisciplinary, Measurement
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-80881DOI: 10.1108/17538331211269648OAI: oai:DiVA.org:su-80881DiVA: diva2:558067
Available from: 2012-10-01 Created: 2012-10-01 Last updated: 2017-12-07Bibliographically approved
In thesis
1. The Political Dimension of Place Branding
Open this publication in new window or tab >>The Political Dimension of Place Branding
2015 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. In this regard, by performing an analysis that helps unpack the multiple characters and impacts of political structures and processes in relation to place branding activities, the present dissertation aims to offer a conceptualization of the political dimension of place branding. By drawing on the critical assessment of the academic literature on place branding and on a series of studies about the branding processes in the region of Romagna and in the Greater Stockholm, the present dissertation further specifies an alternative conceptual framework (i.e. ecological politics) that suggests how place branding should be seen an empirical and theoretical political apparatus that acts, in praxis, based on an emerging, multifaceted and spatio-temporal enfolding of politics. More specifically, the ecological politics of place branding is characterized by four main aspects: the unfolding of a biopolitical ecology around place-branding practices; the ideological appropriation of place-branding processes; the positioning through politicized actions between the interest groups; and finally place-branding as a process of policy-intervention. Finally, on more general level, the present dissertation, by recognizing the political activities and efforts of place branding as crucial elements to be analyzed, makes the case for a more explicit, complex and manifold political analysis of the political dimension of place branding, which allows attention to be given to the impact that branding processes, practices and activities have on cities, regions and nations

Place, publisher, year, edition, pages
Stockholm: Stockholm Business School, Stockholm University, 2015. 107 p.
Keyword
politics, ecology, place branding, policy, positioning, ideology, biopolitical, complexity, spatio-temporal
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-123689 (URN)978-91-7649-222-2 (ISBN)
Public defence
2016-02-05, Gröjersalen, hus 3, Kräftriket, Roslagsvägen 101, 13:00 (English)
Opponent
Supervisors
Note

At the time of the doctoral defense, the following paper was unpublished and had a status as follows: Paper 4: Manuscript.

 

Available from: 2016-01-13 Created: 2015-12-02 Last updated: 2015-12-16Bibliographically approved

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