Change search
ReferencesLink to record
Permanent link

Direct link
Sustainable Fashion Consumption: An Interactive System between Consumers and Institutions
Stockholm University, Faculty of Humanities, Centre for Fashion Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Sustainability in the fashion industry has become a widely discussed issue. Various actors in theindustry, brands, designer labels, fashion magazines and other media sources, as well asconsumers all contribute to this matter. Although a considerable amount of research has focusedon consumer behavior and consumption patterns, the way the fashion industry affects thesefactors has been neglected. Moreover, many studies show that consumers claim to beecologically conscious, but that they disregard this aspect when consumption actually occurs.This study aims to contribute to a better understanding of the relationship between consumersand institutions and how it affects sustainable fashion consumption. The understanding of theseprocesses is done using several approaches such as Kawamura’s (2005) theory about the fashionsystem and Arnold and Thompson’s (2005) view on consumer culture theory. To obtain adeeper insight into the fashion industry, qualitative interviews with fashion mediarepresentatives and consultants within sustainability development are conducted. To ascertainthe consumer perspective a focus group discussion is moderated. Findings show how a wholesystemapproach is needed for the fashion industry to become a more sustainable environment.

Place, publisher, year, edition, pages
Keyword [en]
Consumption, sustainability, identity, desire, fashion, consumer culture theory, and Yuniya Kawamura.
National Category
Humanities Other Humanities not elsewhere specified
URN: urn:nbn:se:su:diva-80347OAI: diva2:558285
Humanities, Theology
Available from: 2012-10-04 Created: 2012-09-18 Last updated: 2012-10-04Bibliographically approved

Open Access in DiVA

Sustainable Fashion Consumption(1402 kB)1323 downloads
File information
File name FULLTEXT01.pdfFile size 1402 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Centre for Fashion Studies
HumanitiesOther Humanities not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
Total: 1323 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 565 hits
ReferencesLink to record
Permanent link

Direct link