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Juomisen feminiinisyydet eri-ikäisten suomalais- ja ruotsalaisnaisten kuvaamina
Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
2012 (Finnish)In: Yhteiskuntapolitiikka, ISSN 1455-6901, Vol. 77, no 5, 510-524 p.Article in journal (Refereed) Published
Abstract [en]

Femininities of drinking as described by women of different ages in Finland and Sweden

It is commonly thought that women’s increased drinking in recent decades implies a convergence of feminine and masculine drinking styles, specifically that women have been moving closer to men. In this article, however, we suggest that women’s involvement in drinking situations has enriched the worlds of drinking and inebriation and brought greater diversity to feminine and masculine drinking styles.

We approach the subject by studying cultural images of gendered representations and particularly femininities associated with drinking. Our aim is to find out what types of femininities young and older women in Finland and Sweden construct in their interpretations of images of different drinking situations.

The research data consist of group interviews collected using the same method in Finland and Sweden among women and men in four differentage groups (20 yrs, 25–30 yrs, 35–40 yrs and 50–60 yrs) and representing two different educational levels. Our focus is on how women interpret the stimulus images shown to them in the group interviews. We are particularly interested in the femininities constructed by women, and relate these femininities to the discussion on the convergence of feminine and masculine drinking styles.

The analysis shows that women attach many different kinds of femininities to drinking. It seems that age plays a significant role in the construction of femininity: older women in Finland and Sweden tend to associate the femininity of drinking more closely to caring and control, while younger women additionally refer to pleasure, freedom, inebriation and individuality. In addition to age-related differences, the analysis reveals differences that stem from nationality. Based on the analysis it is concluded that feminine drinking is not converging and merging into masculinity. Rather it seems that drinking-related identities are diversifying as women are adopting traditionally feminine and masculine traits and characteristics and mixing them up without any fixed pattern.

Place, publisher, year, edition, pages
2012. Vol. 77, no 5, 510-524 p.
Keyword [en]
femininities, alcohol, diversification, group interviews
National Category
Sociology Substance Abuse
Identifiers
URN: urn:nbn:se:su:diva-81067OAI: oai:DiVA.org:su-81067DiVA: diva2:559266
Projects
Alkoholkultur i förändring (FAS 2008 - 0658)
Available from: 2012-10-08 Created: 2012-10-08 Last updated: 2017-11-01Bibliographically approved

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Törrönen, Jukka
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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