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Using pictures and artefacts in a PAR process to disclose new wor(l)ds of entrepreneurship
Stockholm University, Faculty of Social Sciences, School of Business, Management & Organisation.
2012 (English)In: Action Research, ISSN 1476-7503, E-ISSN 1741-2617, Vol. 10, no 3, 276-292 p.Article in journal (Refereed) Published
Abstract [en]

Drawing on Freire, this article elaborates on how pictures and artefacts benefit processes of 'prise de conscience' and 'conscientization' among those with powerful voices. Wor(l)d-making was unfolded in the Swedish think-and-do tank, 'the Smithy', emphasizing the intrinsically political nature of promoting 'societal entrepreneurship' (SE). New words for SE were formulated and a more inclusive world was discerned where all had a role, not just as 'helpers', but as equal members of SE practices. Pictures and artefacts enabled hitherto silenced stories to be told and created a common understanding of how SE contrasted with traditional entrepreneurship. When new words were added to entrepreneurship, it was possible to reflect on the actions taken within the Smithy in a deeper sense, not only focusing on actions for the entrepreneurs 'out there', but also initiating self-reflection on the roles all had in the Smithy, or in other settings, to promote SE.

Place, publisher, year, edition, pages
London: Sage Publications, 2012. Vol. 10, no 3, 276-292 p.
Keyword [en]
Artefacts, conscientization, critical reflection, Freire, pictures, societal entrepreneurship, world-making
National Category
Economics and Business
URN: urn:nbn:se:su:diva-81239DOI: 10.1177/1476750312446297ISI: 000307981700005OAI: diva2:561416


Available from: 2012-10-18 Created: 2012-10-15 Last updated: 2013-01-14Bibliographically approved

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Berglund, Karin Anna Elisabeth
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