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Health, risk, and pleasure: The formation of gendered discourses on women's alcohol consumption
Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
2014 (English)In: Addiction Research and Theory, ISSN 1606-6359, E-ISSN 1476-7392, Vol. 22, no 1, 27-36 p.Article in journal (Refereed) Published
Abstract [en]

Based on a summary and discussion of our previousstudies of media portrayals of gender and alcohol inrelation to the general, societal discourses of risk andpleasure, we aim to develop the gender theoreticalunderstanding of alcohol as a health issue. We arguethat even though the media provide various implicitor explicit instructions for women on how to act,both warnings and encouragements to drink areframed within basic gendered assumptions thatconcern women’s dealing with alcohol. Because ofthis, the discourses that construct women’s drinkingas either risky or pleasurable are in fact not separate,but rather two sides of the same coin. Drawing onthis analysis, we argue that much of the research onalcohol consumption and sex difference – and inparticular on women’s drinking – lacks in itsunderstanding of the gendered ideas and assumptionsthat frame and influence these practices.

Place, publisher, year, edition, pages
2014. Vol. 22, no 1, 27-36 p.
Keyword [en]
Alcohol, gender, media, risk, consumerism, health
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Research subject
Sociology
Identifiers
URN: urn:nbn:se:su:diva-81747DOI: 10.3109/16066359.2012.737874ISI: 000329816100003OAI: oai:DiVA.org:su-81747DiVA: diva2:563615
Funder
Forte, Swedish Research Council for Health, Working Life and Welfare, 2007-2131, 2008-0658
Available from: 2012-10-30 Created: 2012-10-30 Last updated: 2017-12-07Bibliographically approved

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  • Other style
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  • en-US
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