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Incumbents and Challengers: Conflicting Institutional Logics in SaaS ERP Business Models
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2012 (English)In: Journal of Service Science and Management, ISSN 1940-9893, E-ISSN 1940-9907, Vol. 5, no 1, 70-76 p.Article in journal (Refereed) Published
Abstract [en]

With a shift in the architecture for the design and delivery of information systems (IS), new business models are emerging. Professional analysts predict that by the end of 2012, a majority of all enterprise-wide information systems will be delivered by a business model dominated by services rather than by on-site installations. This paper reports on a research project conducted between 2009 and 2011 that involved case studies of Enterprise Resource Planning (ERP) systems delivered according to a Software as a Service (SaaS) logic. Using a business model ontology, 10 case studies in the Swedish ERP market were conducted and analyzed. After constructing generic business models that explain two types of vendors in the market—the Incumbents (the traditional ERP vendors) and the Challengers (the new SaaS ERP vendors)—a discussion follows, based on institutional logic, which examines how these two groups of vendors adapt the dominant institutional logic. As the results show, both vendor groups hybridize their business models using the other’s institutional logic. At the same time, the vendors differentiate themselves as they try to establish the dominance of their own logic.

Place, publisher, year, edition, pages
2012. Vol. 5, no 1, 70-76 p.
Keyword [en]
Business Models, Institutional Logic, Dominant Logic, Enterprise Resource Planning, Software as a Service
National Category
Information Systems
Research subject
Computer and Systems Sciences
Identifiers
URN: urn:nbn:se:su:diva-82244DOI: 10.4236/jssm.2012.51009OAI: oai:DiVA.org:su-82244DiVA: diva2:567222
Available from: 2012-11-12 Created: 2012-11-12 Last updated: 2017-12-07Bibliographically approved

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Juell-Skielse, GustafUppström, Elin
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