Cultural Propaganda as a Tool of Hegemony: The USIA in Sweden during the 1950s and 1960s
2012 (English)In: Nordic Cold War Cultures / [ed] Rosa Magnusdottir, Aleksanteri Cold War Series , 2012Chapter in book (Refereed)
This article deals with the propaganda by the United States Information Agency (USIA), and its local United States Information Service (USIS) office vis-à-vis the Swedish labor movement and the Swedish press in the 1950s and 1960s. The article investigates what kind of relationship the USIS had with Swedish labor and Swedish newspapers and argues that labor organizations and newspaper editors voluntarily acted as propaganda targets and outlets for the United States, i.e. co-produced U.S: hegemony in Sweden, by actively seeking to make the Swedish public more positive towards the U.S. The USIS was generally quite successful in placing its propaganda in the newspapers and in establishing close and productive relationships with the Swedish labor organizations. The article also relates instances of resistance to the USIS’ propaganda and the tactics and strategies used by the Americans to counter criticism of U.S. policy in labor media. The article is the first scholarly study of how the United States used Swedish labor and newspapers in the battle of the hearts and minds of the Swedish public during the Cold War, as well as the first to use the concept of co-production in a Swedish context.
Place, publisher, year, edition, pages
Aleksanteri Cold War Series , 2012.
Research subject History
IdentifiersURN: urn:nbn:se:su:diva-82364OAI: oai:DiVA.org:su-82364DiVA: diva2:567390