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Teaching e-commerce and marketing communication in higher education
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2011 (English)In: / [ed] Paul Cunningham and Miriam Cunningham, IIMC International Information Management Corporation Ltd , 2011, , 8 p.Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents lessons learnt from a course aimed at giving students expert knowledge in marketing communication on the Internet. The course is developed on the basis of increased use of digital media channels for marketing communication. The paper discusses methods on developing efficient courses in higher education where the development pace of the subject is high. Today universities try to design higher education courses such that they meet the demands of the working life. One pedagogy aimed at meeting this goal is Situated Learning. Three different pedagogical activities that can be described as Situated Learning have been implemented in this course. 1. Teaching based on practical experience with teachers from outside the university. 2. Students as a teaching resource in the course where their competence can be used. 3. A strategy for course literature aimed at actuality and relevance.

Place, publisher, year, edition, pages
IIMC International Information Management Corporation Ltd , 2011. , 8 p.
National Category
Media and Communications Pedagogical Work
Identifiers
URN: urn:nbn:se:su:diva-84217ISBN: 978-1-905824-27-4 (print)OAI: oai:DiVA.org:su-84217DiVA: diva2:579012
Conference
e-Challenges 2011
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2012-12-19

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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
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  • nn-NB
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Output format
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