A structure analyses of the traditional retail trade compared with the e-commerce trade on the Internet
1999 (English)In: Business and Work in the Information Society: New Technologies and Applications / [ed] Rogers, J. Y., Stanford-Smith, B., Kidd, P.T., Amsterdam: IOS Press, 1999, 105-111 p.Conference paper (Refereed)
Marketing and sales of goods through the Internet (i.e. e-commerce) is often described as an area of major importance for the future development of the Internet. Today there is a special interest in the Internet as an arena for the marketing and sale of consumer goods. Estimates indicate that there will be a rapid growth of turnover for the consumer goods industry on the Internet during the next five years. At the same time many actors on the e-commerce market have experienced problems in reaching the expected and predicted economic objectives. This may indicate that important strategic factors tied to e-commerce still have to be discovered. This paper examines the structure of the traditional retail trade and the e-commerce market and shows differences and similarities between the two market systems.
Place, publisher, year, edition, pages
Amsterdam: IOS Press, 1999. 105-111 p.
Media and Communications
IdentifiersURN: urn:nbn:se:su:diva-84219ISBN: 90 5199 491 5ISBN: 4 274 90302 8OAI: oai:DiVA.org:su-84219DiVA: diva2:579084