Bifurcation - Improving the Effectiveness of Personalized Web-based Systems
2004 (English)In: eAdoption and the Knowledge Economy: Issues, Applications, Case Studies / [ed] Paul Cunningham and Miriam Cunningham, Amsterdam, 2004, 491-498 p.Conference paper (Refereed)
The paper deals with a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. The paper reports from testing of the personalization system in two commercial implementations, the website of Sweden’s third largest daily newspaper and the website of one of Sweden’s largest online recruitment services for the public sector. The results indicate that personalization has a positive influence on the stated business objective – traffic increase. Further, a personalization configuration that gives a high weight to the customer’s behavior in the ongoing session compared to the behavior in previous sessions was favorable to promote traffic increase.
Place, publisher, year, edition, pages
Amsterdam, 2004. 491-498 p.
Engineering and Technology Human Aspects of ICT
IdentifiersURN: urn:nbn:se:su:diva-84229ISBN: 1-58603-470-7ISBN: 978-1-58603-470-7OAI: oai:DiVA.org:su-84229DiVA: diva2:579099