Critical factors for e-business retailing
2000 (English)In: E-business: Key Issues, Applications and Technologies / [ed] Stanford-Smith, B., Kidd, P.T., Amsterdam: IOS Press, 2000, 824-830 p.Conference paper (Refereed)
The number of players marketing consumer goods and services on the Internet is steadily increasing. The original (physical) retailers experience fierce competition from other suppliers who market directly to the consumers. How should physical retailers meet this competition? In this paper we show there are many areas which can complement each other between the physical retail store and the e-store. We concentrate our analyses on three basic retailing activities: building the assortment, providing information about the products offered and finally, providing access to the products as part of the final transaction. We ascertain that it makes sense for traditional retailers to establish electronic retailing as part of their current business to meet the competition. The results are based on an strengths and weaknesses analysis of how the basic retail functions change when performed electronically. This evaluation is made from a consumer perspective, based on extensive empirical data. The paper ends with suggestions on how retailers can improve their e-retailing service to the consumers.
Place, publisher, year, edition, pages
Amsterdam: IOS Press, 2000. 824-830 p.
Business Administration Human Aspects of ICT
IdentifiersURN: urn:nbn:se:su:diva-84239ISBN: 1 58603 089 2ISBN: 4 274 90400 8 C3055OAI: oai:DiVA.org:su-84239DiVA: diva2:579160
eBusiness and eWork 2000