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Critical factors for e-business retailing
Media Technology and Graphic Arts, Royal Institute of Technology (KTH),.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (English)In: E-business: Key Issues, Applications and Technologies / [ed] Stanford-Smith, B., Kidd, P.T., Amsterdam: IOS Press, 2000, 824-830 p.Conference paper, Published paper (Refereed)
Abstract [en]

The number of players marketing consumer goods and services on the Internet is steadily increasing.  The original (physical) retailers experience fierce competition from other suppliers who market directly to the consumers. How should physical retailers meet this competition? In this paper we show there are many areas which can complement each other between the physical retail store and the e-store. We concentrate our analyses on three basic retailing activities: building the assortment, providing information about the products offered and finally, providing access to the products as part of the final transaction. We ascertain that it makes sense for traditional retailers to establish electronic retailing as part of their current business to meet the competition. The results are based on an strengths and weaknesses analysis of how the basic retail functions change when performed electronically. This evaluation is made from a consumer perspective, based on extensive empirical data. The paper ends with suggestions on how retailers can improve their e-retailing service to the consumers.

Place, publisher, year, edition, pages
Amsterdam: IOS Press, 2000. 824-830 p.
National Category
Business Administration Human Aspects of ICT
Identifiers
URN: urn:nbn:se:su:diva-84239ISBN: 1 58603 089 2 (print)ISBN: 4 274 90400 8 C3055 OAI: oai:DiVA.org:su-84239DiVA: diva2:579160
Conference
eBusiness and eWork 2000
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2013-01-09
In thesis
1. Strategies for enhancing consumer interaction in electronic retailing
Open this publication in new window or tab >>Strategies for enhancing consumer interaction in electronic retailing
2001 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

During recent years, the potential for electronic commerce via the Internet has been intensively discussed. A strong vision of e-commerce as a business with great potential has been established. In the mean time different signs of problems in connection with e-commerce have been observed. The comprehensive empirical material concerning consumers’ impressions and experiences of e-commerce indicates that important qualities in the business are missing. This dissertation seeks to examine the potential for e-commerce by identifying and analysing factors that are important for the consumers in making use of the new medium. Based on the results obtained, new systems and strategies that could facilitate the interaction between e-trading companies and consumers are discussed. The study starts with the identification of five factors that affect the consumer’s possibilities of making use of the products and services in an e-commerce environment. The factors are: Attention, experiences, Social interaction, Physical contact with the products, and Consumer trust. Three strategies with the aim to improve the interaction between consumers and e-trading companies are proposed, based on the analysis. The strategies are developed and examined in six research papers forming the basis of this dissertation. Three papers discuss the use of personalization systems and autonomous agents in e-commerce. These contribute to the formation of a strategy called Analytical technology. One paper deals with the study of an advanced multimedia user interface distributed by means of a broadband portal. The strategy behind this is called the Hypermedia interface. Two papers discuss the combination of different retailing channels arranged in close connection. The proposed strategy is named Multi-Channel Retailing. The results of the studies indicate that all three strategies can give important contributions to the establishment of ease-of-use in e-commerce. The Multi-Channel Retailing strategy seems to be the most useful strategy in the short run. This is due to the fact that the necessary infrastructure already exists. The Analytical technology strategy and the Hypermediacy interface strategy have the potential to become important strategies in the future of e-commerce. However, a more common implementation cannot be expected until these systems have been further developed. Key words: e-commerce, consumers, interaction, autonomous agents, personalization, hypermedia interface, broadband, multi-channel retailing.

Place, publisher, year, edition, pages
Stockholm: KTH, Royal Institute of Technology, 2001. 170 p.
National Category
Media and Communication Technology Human Aspects of ICT
Identifiers
urn:nbn:se:su:diva-84381 (URN)91-7283-194-4 (ISBN)
Opponent
Supervisors
Available from: 2012-12-21 Created: 2012-12-20 Last updated: 2012-12-21Bibliographically approved

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