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Customisation of Information in The Manufacturing Industry
Høgskolen i Gjøvik, Norway.
2004 (English)In: eAdoption and the Knowledge Economy: Issues, Applications, Case Studies / [ed] Paul Cunningham and Miriam Cunningham, Amsterdam: IOS Press, 2004, 1148-1155 p.Conference paper (Refereed)
Abstract [en]

  The production and distribution of information in connection with products and services is one of the most important functions in today’s business world. The ability to produce and deliver information to the right place on time is often crucial for the company’s reputation and sales. This paper address questions about how companies can establish a dynamic information system with the help of digital media technology and customisation of information. Customisation of information is a process where information is adapted and distributed on different media platforms. A case study of a manufacturing company with global information activity is presented. The case describes a renewal of the company's information strategy in relation to its customer’s preferences. The case demonstrates how multi-channel publishing, including electronic on-line medias, combined with digital printing can offer efficient tools to reach out to the customers with customized information.

Place, publisher, year, edition, pages
Amsterdam: IOS Press, 2004. 1148-1155 p.
National Category
Media and Communications Human Aspects of ICT
URN: urn:nbn:se:su:diva-84241ISBN: 1 58603 470 7OAI: diva2:579167
e-Challenges 2004
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2013-01-10Bibliographically approved

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Persson, Christian
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